Merrifield
Client
QIC GRE, MAB Corporation, Gibson Property Corporation
Location
270 Donnybrook Road
Mickleham, VIC 3064
Sector
Mixed Use, Retail
Project Timeline
2019 - 2021
Collaborators
Architect – NH Architecture
Builder – Maben Group
Signage Contractor – Diadem
Brand – Studio Round
Photographer – Lisbeth Grosmann
Envisioned as a new epicentre of suburban culture, retail and lifestyle, Merrifield City represents the first component of a staged, mixed-use masterplanned community.
Located in Donnybrook, 50km North of the Melbourne CBD, the centre comprised of a major Coles supermarket and range of specialist retailers, offering convenience with a focus on family friendly experiences, food and essentials, to service the local community.
Our wayfinding concept incorporates stacked, layered geometric elements within a grid system, with materiality that responds to the interior and exterior architecture.
Our design is modern, tactile and communicates a bold visual identity that captures the essence of the Merrifield City brand, while complementing the striking architecture with its raking geometric plywood soffits, saw-tooth roof and large intersecting steel elements.
It has been a pleasure to work with QICGRE, their JV partners MAB + GPC and the Maben Group team and we look forward to seeing this suburban metropolis brimming with new residents over the coming years.
