QIC GRE, MAB Corporation, Gibson Property Corporation


270 Donnybrook Road
Mickleham, VIC 3064


Mixed Use, Retail

Project Timeline

2019 - 2021


Architect – NH Architecture

Builder – Maben Group

Signage Contractor – Diadem

Brand – Studio Round

Photographer – Lisbeth Grosmann

Envisioned as a new epicentre of suburban culture, retail and lifestyle, Merrifield City represents the first component of a staged, mixed-use masterplanned community.


Located in Donnybrook, 50km North of the Melbourne CBD, the centre comprised of a major Coles supermarket and range of specialist retailers, offering convenience with a focus on family friendly experiences, food and essentials, to service the local community.

Merrifield City sunrise exterior

Our wayfinding concept incorporates stacked, layered geometric elements within a grid system, with materiality that responds to the interior and exterior architecture.


Our design is modern, tactile and communicates a bold visual identity that captures the essence of the Merrifield City brand, while complementing the striking architecture with its raking geometric plywood soffits, saw-tooth roof and large intersecting steel elements.

It has been a pleasure to work with QICGRE, their JV partners MAB + GPC and the Maben Group team and we look forward to seeing this suburban metropolis brimming with new residents over the coming years.

Freestanding Car Park totem
Merrifield perimeter pylon sign

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