Surfers Paradise, QLD 4217
Mixed Use, Hospitality, Retail
2021 - 2022
Architects – Buchan Group, Scott Carver
Project Manager – Savills Australia
Signage Contractor – Diadem
Photographer – Rix Ryan Photography
The development solidifies the centre as a vibrant and authentic, family orientated entertainment and leisure destination that encourages both tourists and the local community to dwell and socialise.
Located on the corner of Surfers Paradise Boulevard and Cavill Mall in Surfers Paradise, Queensland, Paradise Centre is the largest shopping centre in Surfers Paradise, boasting Timezone, Woolworths, Zone Bowling, 90+ specialty shops, an alfresco beachfront dining precinct and an exciting entertainment offering.
The site recently underwent a redevelopment, enhancing the existing retail centre and introducing two levels of alfresco dining, overlooking Surfers Paradise Beach.
Inspired by nostalgic days at the beach, our designs pay homage to the coastal surrounds of the site, in the heart of Surfers Paradise.
Our strategy highlighted the requirement for integrated and welcoming facade treatments with brand clarity, and the design of a cohesive wayfinding system with consistent and playful visual language, to build a sense of place.
The wayfinding concept introduced layered, draping forms to create a relaxed aesthetic, and a colour palette inspired by the brand gradient, alongside soft timber finishes. The design was supported by a suite of custom pictograms, which contributed to the casual and fun vernacular of the wayfinding system, building an identity that connected to the narrative of ‘long summer days’.