QV
Client
Dexus
Location
Cnr Lonsdale Street and Swanston Street
Melbourne, VIC 3000
Sector
Mixed Use, Commercial, Hospitality, Retail
Project Timeline
2021 - 2024
Collaborators
Architect – Russell & George
Builder – Hunter Mason
Project Manager – Savills Australia
Signage Contractor – Singleton Moore Signs
Photographer – Lisbeth Grosmann
QV Melbourne is a leading shopping, dining and entertainment precinct in the heart of the CBD, known for its expansive footprint and network of interconnected laneways.
The site captures the essence of the quintessential Melbourne lifestyle - vibrant, dynamic and eclectic - and our wayfinding system was designed to reflect that spirit through a distinctive and considered design solution.
The design inspiration was to extend the experience of shopping, dining and traversing Melbourne’s iconic laneways throughout the QV Melbourne site.
With perforated faces, faux-neon elements, custom iconography and exposed fixings, the signage references QV’s raw industrial aesthetic. A natural terracotta red draws attention within the space while complementing the newly upgraded Food Hall interior.
As the system continues to expand across the site, we’re excited to support the evolution of this iconic Melbourne destination.
