Robina Town Centre
Client
QIC GRE
Location
Robina Town Centre
Robina Town Centre Drive
(off Robina Parkway)
Robina, Gold Coast, QLD 4230
Sector
Mixed Use, Commercial, Hospitality, Retail
Project Timeline
2016 - 2018
Collaborators
Architects – ACME, Landini Associates, The Buchan Group
Creative Director – Seventh Wave
Builder – ADCO
Project Manager – RCP, Savills Australia
Signage Contractor – Diadem, Bentleigh Signs
The Kitchens Concept Design – Landini Associates
Artist - Llewellyn Skye
Photographer – Rix Ryan Photography
QIC GRE engaged Strategic Spaces to design a wayfinding masterplan for Robina Town Centre, and to develop the wayfinding strategy for The Kitchens.
Robina Town Centre is the second largest shopping destination in the Gold Coast, home to major anchors David Jones, Myer, Big W, Target, Kmart, Coles, two Woolworths, Zara and since recent expansions, over 400 specialty retailers and a bustling urban marketplace, known as ‘The Kitchens’.
Our retail wayfinding concept was based on the development of a place narrative, encapsulating the culture, environment, and lifestyle of the Gold Coast.
Our comprehensive wayfinding masterplan was designed to instil a positive user experience, introducing signage throughout the mall to direct users to key points of interest. Establishing a clear information hierarchy across all signage elements ensured consistency, clarity and effectiveness of the wayfinding messaging.
We provided art direction to local artist Llewellyn Skye for the treatment of wayfinding totems throughout the centre. Each totem is inspired by various aspects of the idyllic Gold Coast environment and lifestyle. As users move throughout the centre their journey takes them from one distinct artwork to another.
Within The Kitchens, the intention was to encourage users to explore the fresh food and retail offerings throughout the precinct, facilitating and enabling a sense of discovery. We developed and documented the creative wayfinding concept, to ensure buildability and to provide standardisation of sign types, as a system that could adapt to all scenarios. Our team developed the scale, content and positioning of the wayfinding system, to ensure an interactive and playful customer experience.
